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Social Media

Companies Using Social Media Without Game Plan

Despite widespread adoption of social media marketing, most companies are still learning how to integrate those efforts into their overall corporate strategies: 78% of surveyed companies say they actively use social media, but just 41% say those efforts are part of a strategic game plan, according to a survey from Digital Brand Expressions (DBE).

Segment your audience; build different strategies for different segments. Social Media is so prevalent now that a single approach for your company is probably too broad.